introducing aden + anais white label
a boutique exclusive for the modern parent with an eye for design
aden + anais introduced the first muslin swaddle outside of Australia in 2006, and we’ve been pioneering muslin baby essentials ever since. In the same spirit of innovation, we are taking muslin to new heights yet again with aden + anais white label, an exclusive boutique collection created for the modern parent with an eye for design.
Born out of the aden + anais creative studio at our Brooklyn headquarters, aden + anais white label reflects a distinctive downtown vibe infused with a bit of cheeky Aussie wit inherited from our Australian-native founder Raegan Moya Jones. The highly-curated line features a fresh aesthetic with unique watercolor-inspired prints and eye-catching color palettes.